Influence the people who influence America
Premium digital publisher network. Landmark out-of-home in Top 28 markets. One integrated buy.
Trusted by Fortune 500 brands
Why Now
The open exchange is where budgets go to disappear.
Industry analysis shows only about 36 cents of every programmatic dollar reaches an actual publisher. Buyers are responding: spend on curated private marketplaces now runs at more than double the open exchange. Curation is the new standard. We built for it - and added the one asset no ad-tech curator can replicate.
Advertisers are projected to spend more than twice as much through private marketplaces as on the open exchange in 2026.
Share of the U.S. population out-of-home advertising reaches every week - with the highest brand-trust uplift of any channel.
Network that owns the physical inventory, curates the digital supply, and holds the audience data - under one roof.
The Platform
One network. Four ways to reach them.
Capitol Influence unifies the Capitol family of media assets into a single coordinated buy - physical, digital, political, and data - so targeting follows the person, not the channel.
01 · The Streets
Capitol Outdoor OOH
35 years of integrated marketing solutions, landmark billboards, wallscapes, and digital spectaculars in the markets where decisions get made.
- DC · SAC · 28 TOP MARKETS
- LANDMARK & DIGITAL UNITS
- DIGITAL OOH, BOOKABLE PROGRAMMATICALLY AND DIRECT
02 · The Screens
Publisher Network
A curated private marketplace of premium, brand-safe publishers - news, newsletters, podcasts, and issue media. No open-exchange leakage, no MFA sites, no middlemen.
- 50+ vetted publisher partners
- Exclusive PMP deal IDs in 24 hrs
- Display · video · audio · newsletter
03 · The Data
Capitol Reach
Our audience and identity layer. First-party publisher signals resolved against Capitol Outdoor's physical footprint - so you can find the same decision-maker on the street and on the screen, in the same week.
- First-party identity resolution
- Custom audience segments
- Cross-channel measurement
04 · The Audience
Capitol Audience
Our audience data network. Verified first-party identity and real-world signal built from Capitol Outdoor's 35-year footprint - resolved across publishers, devices, and physical space so every plan targets real decision-makers, not modeled proxies.
- First-party audience data network
- Verified identity, no modeled lookalikes
- Activated across every channel on the plan
The Channels
Every channel that moves them.
Seven ways in, one plan out. Each channel below can be bought on its own or bundled - programmatically, through our private marketplace, or on a single IO.
OOH + DigitalThe Physical Moat
Landmark billboards, wallscapes, digital spectaculars, and digital kiosk networks across 28 markets - 35 years of inventory no ad-tech platform can replicate.
CTVThe Biggest Screen
Connected TV and streaming across the living room, targeted with Capitol Reach segments and measured alongside every other channel in the plan.
Explore →AudioThe Trusted Voice
Podcasts and streaming audio from the voices your audience already trusts - host-read, producer-read, or dynamically inserted.
Explore →DisplayThe Premium Web
Publisher display, native, and newsletter placements through exclusive PMP deal IDs. No open exchange, no MFA sites, no middlemen.
Explore →InfluencersThe Feed
Creator networks and social activations that carry your message into the feeds where opinions actually form.
SMSThe Direct Line
Opt-in mobile messaging for the moments that need immediacy - alerts, offers, activation, and mobilization at scale.
DataCapitol Reach
The layer under everything: our DMP, identity resolution, and first-party audience segments. Reach the same person across every channel above - then prove it with one report.
Explore Capitol Reach →We work with agencies. Your team or ours - same inventory, same data, one report.
Talk to Our Planning TeamFrom Online to the Streets
One decision-maker. One day. One plan.
This is the product: the same executive, lobbyist, or household reached across every environment they move through - coordinated, frequency-capped, and reported as one campaign.
6:42 AM
Screen · Newsletter
Morning news brief, sponsored placement
7:55 AM
Screen · Podcast
Commute podcast, host-read spot
9:14 AM
Street · OOH
SOUTH CAPITOL WALLS (DC)
12:30 PM
Screen · News Site
Premium display via PMP deal ID
4:48 PM
Street · OOH
K STREET WALL (DC)
8:10 PM
Screen · Mobile
Retargeted video, Capitol Reach segment
If you're in their morning read, you should be on their evening drive.
Build This JourneyHow to Buy
Your workflow. Our network.
However your team transacts, the inventory is the same and the report is one. No new vendor maze, no spreadsheet math.
Programmatic
In Your DSP
Activate our digital OOH and publisher inventory through the platforms you already use. Fraud-free, always-viewable supply with accurate location data - added to existing campaigns in minutes.
Works with major DSPs
Private Marketplace
Curated PMP Deals
Exclusive deal IDs packaging premium publishers with Capitol Reach audience data. Pre-vetted supply, transparent paths, no open-exchange competition for the inventory.
Deal IDs issued in 24 hours
Direct IO
The Integrated Buy
One insertion order covering OOH, digital, audio, and creator activations - planned by a team with 35 years of advertiser relationships and delivered with one consolidated report.
Sample plan in 48 hours
Why Capitol Influence
Everyone sells a piece. We sell the whole person.
OOH operators don't own publisher relationships. Ad-tech curators don't own a single billboard. DSPs give you the open exchange and its waste. Only one network holds all four layers.
| Capability | Capitol Influence | OOH Operators | Curation Platforms | Open Exchange / DSP |
|---|---|---|---|---|
| Landmark OOH inventory, owned | ✓ | ✓ | ✕ | ✕ |
| Curated premium publisher PMP | ✓ | ✕ | ✓ | ✕ |
| First-party audience & identity layer | ✓ | ✕ | ✓ | ✕ |
| Street + screen in one plan & report | ✓ | ✕ | ✕ | ✕ |
| Political tier available on request | ✓ | ✕ | ✕ | ✕ |
| Zero MFA / open-exchange leakage | ✓ | ✓ | Varies | ✕ |
| Direct relationships, 35 years of experience | ✓ | ✓ | ✕ | ✕ |
Category comparison reflects typical offerings of standalone OOH media owners, ad-tech curation and data platforms, and open-exchange demand-side buying. Individual vendors vary.
Coverage
28 top U.S. markets. Six flagships.
Capitol Outdoor delivers more than 42 million weekly impressions across 840+ locations in our 28 top U.S. markets. Landmark inventory and publisher reach concentrated where policy, capital, and culture get decided.
DC★ Flagship
Washington, DC
6.6M weekly impressions · 30 locations
Anchored by our wallscape at 200 K Street NW — one of the tallest, most unobstructed wall placements in downtown DC, visible from New York Avenue, K Street, and Massachusetts Avenue. Coverage includes 9 digital kiosks at The Wharf.
BAL★ Flagship
Baltimore, MD
8.9M weekly impressions · 20 locations
Anchored at 100 South Charles Street — a digital wallscape at Lombard and Charles, under half a mile from Camden Yards, on two of downtown Baltimore's main arteries feeding I-95 and I-83. Coverage includes our Annapolis digital bulletin on Route 50.
SF★ Flagship
San Francisco, CA
6.6M weekly impressions · 26 locations
Anchored at Van Ness and Lombard, where Highway 101 traffic converges with the Marina, Presidio, and Cow Hollow neighborhoods.
SAC★ Flagship
Sacramento, CA
3.2M weekly impressions · 7 locations
Anchored on J Street in the heart of downtown Sacramento, blocks from the California State Capitol — our walls tower over I-5 at the main entrance to the city, steps from Golden 1 Center, with inventory on Capitol Mall on the direct approach to the Capitol itself.
PHL★ Flagship
Philadelphia, PA
2.8M weekly impressions · 12 locations
Anchored on the Pennsylvania Turnpike approaching the I-95 corridor, reaching commuters from Bucks, Montgomery, Chester, and Delaware counties.
LA★ Flagship
Los Angeles, CA
2.2M weekly impressions · 4 locations
Anchored at Sunset Boulevard and La Brea in the heart of Hollywood — walking distance from the Walk of Fame, the TCL Chinese Theatre, and the Dolby Theatre.
NYC
New York City
2.5M weekly impressions · 9 locations (13 displays)
DAL
Dallas, TX
1.9M weekly impressions · 600 digital kiosks
MIA
Miami / Fort Lauderdale
1.7M weekly impressions · 2 locations
SJ
San Jose, CA
1.2M weekly impressions · 5 locations
NWK
Newark, NJ
0.9M weekly impressions · 1 location
ATL
Atlanta, GA
0.4M weekly impressions · 1 location
CHI
Chicago, IL
0.5M weekly impressions · 1 location
For Publishers
Join the network.
Your editorial environment, packaged alongside landmark billboards and sold by a team with 35 years of Fortune 500 relationships. Premium monetization you can't reach selling alone - with full control over who appears on your pages.
Apply to PublishGet in Touch
Let's build the plan.
Tell us about the buy. We'll come back within one business day with a sample plan, deal IDs, and inventory availability.
Or Reach Us Directly
888-550-8573
hello@capitolinfluence.ai
3286 M Street NW · 3rd Floor
Washington, DC 20007
What to Expect
- 01Reply in 1 business day
- 02Sample media plan in 48 hrs
- 03Deal IDs issued in 24 hrs
- 04Launch in 7 days